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从一个营销前线的精兵到执掌安徽省处于领军地位的广告公司,从传统的电视媒体广告经营到全媒体传播整合运营,他迎着风向前,坚持踏踏实实,一步一个脚印,努力践行“成就别人,成就自己”的企业理念。本期,我们专访金鹃广告股份有限公司总经理徐卫文,和他共同探讨本土广告公司的发展之路。ADMEN:中国广告市场竞争激烈,本土广告公司层出不穷,多年来金鹃公司一直领跑安徽广告市场,它的竞争优势在哪里呢?徐总:金鹃公司创立于1993年,发展到今天,公司拥有综合代理、节目制作、媒介资源、文化衍生品、新媒体五大
From a marketing front of the elite to run in charge of Anhui Province is in a leading position in the advertising company, from the traditional television media advertising operations to the entire media dissemination of integrated operations, he greet the wind, stick to a down-to-earth, step by step, and strive to practice “Achieve others, achievements of their own” business philosophy. In this issue, we interviewed Xu Weiwen, general manager of Jin Juan Advertising Co., Ltd. and discussed with him the development of local advertising companies. ADMEN: Chinese advertising market is fierce competition, local advertising company after another, for many years has been leading the azalea advertising market in Anhui, its competitive advantage in where? Xu: the company is founded in 1993, the development of today, the company has a comprehensive Agency, program production, media resources, cultural derivatives, new media five