改革开放以来,我国各个领域都取得了辉煌的成就,综合实力得到很大提高。其中文化国力的增强不容忽视。它展现了一个国家、一个地区的文化发展状况和思想文化素质的提高,蕴涵着推动经济与社会全面发展的精神力量和智力因素。世界各地在测算文化国力时,都会把其报刊发行量、文化传播工具拥有量、图书馆规模及人们阅读情况纳入指标,其中图书消费是重要的一项内容。 图书消费不同于一般的商品消费,它的使用价值不是图书本身的纸张和油墨,而是以其为符号和载体的精神产品。主要表现在对人们思想意识、道德、科学文化素质潜移 Since the reform and opening up, all fields in our country have made brilliant achievements and the overall strength has been greatly improved. Among them, the enhancement of cultural national strength can not be ignored. It shows that the development of culture in a country and a region and the enhancement of ideological and cultural qualities contain the spiritual and intellectual factors that promote the all-round economic and social development. In calculating the national strength of culture all over the world, the newspaper circulation, the number of cultural transmission tools, the size of the library and the reading of people are included in the indicators. Among them, the consumption of books is an important part. Book consumption is different from the general consumption of goods, its value is not the book itself, paper and ink, but with its symbol and carrier spirit products. Mainly manifested in people’s ideological awareness, moral, scientific and cultural quality shift