什么是公共关系(或公共关系学)?国外学术界对此众说纷纭,莫衷一是。有的认为它是一种技能、过程和管理职能;有的认为是一种艺术;有的认为是一门科学。关于公共关系的定义多达数百种。就公共关系的本义而言,指的是工商企业、学校医院、机关团体等等与社会公众的关系;所谓公共关系学,简言之,就是研究如何 What is public relations (or public relations)? The foreign academics have different opinions and different opinions. Some think it is a skill, process and management functions; some think it is an art; some think it is a science. There are hundreds of definitions of public relations. As far as the original meaning of public relations is concerned, it refers to the relationship between business enterprises, school hospitals, government agencies, etc. and the public at large. The so-called public relations study is, in short, studying how