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网络广告一出现便以它的互动性、实时性和可统计性等等独有的特点使习惯了传统媒体广告的人们耳目一新。科学、系统的广告投放和监测是保证网络广告效果的一项重要环节。在各大门户网络媒体,都设置专门的广告投放以及效果监测部门,它们担负着网络广告的正常发布、发布系统的技术稳定、发布效果的监测等重任。广告的投放都是要经过策划方案的提出,媒介计划的确定,物料的制作等,真正要在页面上投放广告的那个步骤是到了最后的阶段了,就是具体的执行操作了,但是也决定着投放之前的那些前期准备。在投放之前,要根据广告客户某次活动的具体情况如预算、时间、产品针对的用户群来分析制定媒介计划,就是哪个位置的哪种形式的广告比较适合,确定后就是物料的制作了,根据活动内容,广告形式等做出适合的
As soon as they appeared online, their unique features like interactivity, real-time and statistical ability brought refreshment to people accustomed to traditional media advertising. Scientific and systematic advertising and monitoring is an important part of ensuring the effectiveness of online advertising. In the major portal media, set up a special advertising and performance monitoring department, they are responsible for the normal release of online advertising, publishing technology and stability of the system, the effectiveness of the release of monitoring and other tasks. Advertising is to put through the planning program put forward to determine the media plan, the production of materials, the real step in advertising on the page that step is the final stage, that is, the specific implementation of the operation, but also decided Before the release of those preparatory. Before launching, according to the advertiser’s specific activities such as budget, time, product-targeted user groups to analyze the development of the media plan, which position which form of advertising is more appropriate to determine the production of the material, According to the content of activities, forms of advertising to make suitable