《中国企业家》2012年第21期特别策划《推着莫言走》莫言获诺贝尔文学奖之后,“消费莫言”这个词突然大量出现在网上。一般意义上我们把购买并阅读作家的作品当作“消费某某”作家的解释,但是现代社会,一个作家的出产,并不仅仅是文学作品这么简单。让我们套用“本格”和“位格”的概念来 “Chinese entrepreneurs” in 2012 twenty-first special planning “push Mo Yan away” Mo Yan won the Nobel Prize for Literature, “consumer Mo Yan ” suddenly appeared in large numbers online. In a general sense, we consider the work of buying and reading a writer as an explanation of a writer who “consumes certain”, but the production of a writer in modern society is not merely as simple as a literary work. Let’s apply the notion of “grid” and “grid”