阿尔文·托夫勒在1970年写作《未来的冲击》一书时,首次提出“体验经济”理论。他曾预言:来自消费者的压力和希望经济继续上升的人的压力将推动技术社会朝着未来体验生产的方向发展;服务业最终会超过制造业,体验生产又会超过服务业;某些行业的革命会扩展,使得它们的独家产品不是粗制滥造的商品,甚至也不是一般性的服务,而是预先安排好了的“体验”。直销行业作为服务业的一种,尤以口碑为重,但只靠 Alvin Toffler first put forward the theory of “experiential economy” when he wrote The Impact of the Future in 1970. He predicted that the pressure from consumers and the pressure from those who hope the economy will continue to rise will push the technology-based society toward future experience of production. Services will eventually surpass manufacturing and experience production will surpass services. Some industries The revolution will expand so that their exclusive products are not shoddy goods, nor even general services, but pre-arranged “experience ”. Direct sales industry as a service industry, especially reputation as the most important, but only by