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汉字作为华夏五千年的传统文化一直沿用到现在,这种富有中国特色的文化不仅能够用于记录历史往事,还可以用于人与人之间的交流,如今汉字的运用范围更是非常之大。随着高科技的到来,网络事业的飞速发展,在中国平面广告之中就有效的利用了中国传统文化-汉字。这一行业,逐渐成为现代生活中不可缺少的一部分,它满足了大众的多种需求。那么,中国平面广告是如何巧妙的把汉字运用自如呢?本文首先说明利用汉字设计平面广告的好处,然后讨论了广告设计中汉字的想象力和创新性。
Chinese characters as traditional Chinese culture for five thousand years has been used until now, this culture with Chinese characteristics can not only be used to record historical events, but also can be used for the exchange of people, and now the scope of the use of Chinese characters is even more Big. With the advent of high technology, the rapid development of the Internet industry has effectively utilized Chinese traditional culture - Chinese characters in print ads in China. This industry has become an indispensable part of modern life and has met the diverse needs of the general public. So, how is Chinese print advertisement cleverly applying Chinese characters? This paper first explains the advantages of using Chinese characters to design print ads, and then discusses the imagination and creativity of Chinese characters in advertising design.