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据国家工商总局广告监管司统计,2002年底全国共有广告经营单位8.96万户,比上年增加1.12万户;广告从业人员75.64万人,增加4.73万人;广告营业额达到903.15亿元,比上年增加108.26亿元,增长13.62%,约占国民生产总值的0.9%。所统计的行业中,尤以房地产、汽车、医疗器械、医疗服务增长显著。房地产广告投放达到101.39亿元,成为首家突破百亿元的行业,排名跃居首位;其增长幅度达到45.93%,占广告总额的
According to statistics from the State Administration for Industry and Commerce, the State Administration for Industry and Commerce, there were 89,600 advertising units nationwide at the end of 2002, an increase of 11,200 from the previous year; 756,400 advertisers were employed, an increase of 47,300; and the turnover of advertisements reached 90,315 million yuan, The annual increase of 10.826 billion yuan, an increase of 13.62%, accounting for about 0.9% of the gross national product. The statistics of the industry, especially in real estate, automobiles, medical equipment, medical services increased significantly. Real estate advertising reached 101.39 billion yuan, becoming the first industry to exceed 10 billion yuan, ranking first place; its growth rate reached 45.93%, accounting for the total amount of advertising