在今天的设计时代,包装已如此亲密地介入人们的生活,它借助于设计师的智慧使消费者对产品产生信赖,为强化产品的竞争力量和创立品牌起到了最直接、最有效的作用。一个成功的包装离不开一个好的创意,但好的创意并不是一蹴而就的,它需要长期艰苦的探求和思索,它是积淀中的释放。 In today’s design era, packaging has been so intimately involved in people’s lives. With the aid of designers’ wisdom, consumers trust their products and play the most direct and effective role in strengthening their competitive power and brand building. A successful packaging is inseparable from a good idea, but good ideas do not work in one action, it requires long-term painstaking exploration and thinking, it is the accumulation of release.