中国民族品牌的建设需要基于深度发掘和了解中华民族文化内涵的基础上,在其中植入多元的文化元素,充分以文化创新作为动力,推动我国民族品牌建设呈现新的增长点,从而使我国的民族品牌更具中国韵味。自改革开放以来,一大批有实力的中国企业积极实施“走出去”战略,广泛参与国际国内两种市场的竞争。随着当前“一带一路”战略向更深层次推进,中国企业的国际化势必会迈开更大的步伐。而品牌作为企业乃至国家核心 Based on the deep exploration and understanding of the connotation of the Chinese nation, the construction of Chinese national brand should embed the multiple cultural elements into it and make full use of cultural innovation as a driving force to promote the building of a new growth point for our national brand, so as to make our country’s National brand more Chinese flavor. Since the reform and opening up, a large number of powerful Chinese enterprises have actively implemented the strategy of “going out” and have extensively participated in the competition in both domestic and international markets. With the current “Belt and Road” strategy going deeper, the internationalization of Chinese enterprises is bound to take even greater strides. The brand as a business and even the country’s core