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一、学历层次与规格 本专业为高等教育专科基础上的本科层次,其专业培养规格在总体上与普通高等学校的本科水平一致。同时,根据高等教育自学考试的特点,着重培养自学者掌握广告学基本理论,以及运用所学知识分析问题、解决问题的实际能力。本专业课程采用学分计算,各门课程考试采用百分制计分,60分为及格。每门课程考试及格后,发给单科合格证书,同时取得该课程学分。 凡按照本专业考试计划的规定,取得12门课程合格成绩,总计学分达71学分,专业实践成绩达
First, the academic level and specifications This specialty is based on the higher education specialist undergraduate level, the professional training specifications in general with ordinary colleges and universities at the same level. At the same time, according to the characteristics of self-study examinations for higher education, we focus on training self-learners to master the basic theory of advertising and apply their knowledge to analyze and solve practical problems. This professional course uses credit calculation, each course exams using percentile scoring, 60 points for the pass. After passing the exams for each course, a single certificate will be issued and the course credits will be obtained. Where in accordance with the provisions of the professional examination plan, 12 courses pass the results, a total of 71 credits, professional practice up to