目前,我国的中小企业数量已占企业数的90%以上,在我国社会主义市场经济中发挥着重要作用。中小企业的特点是小而灵活,但由于实力有限,人力资源跟不上,管理水平不高,可以说,在某种程度上营销工作成为广大中小企业的发展瓶颈。如何在市场中找到适合自己企业的营销策略,是中小企业遇到的普遍问题。本文就中小企业的营销现状及营销策略发表自己的看法。 At present, the number of SMEs in our country accounts for more than 90% of the number of enterprises, and plays an important role in our socialist market economy. Small and medium-sized enterprises are characterized by small and flexible, but due to limited strength, human resources can not keep up, management is not high, it can be said that to some extent, marketing has become the development bottleneck of the majority of SMEs. How to find a suitable marketing strategy for your company in the market is a common problem encountered by SMEs. This article on the marketing status of SMEs and marketing strategies express their views.