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面对世界新的经济浪潮，海尔集团总裁张瑞敏告诫他的２万多名员工：“如果认为从现在起，我们已经自立于世界企业巨子之林，是真正的世界名牌，那我们就会失去方向；论规模，我们同跨国大公司不是一个数量级，更况且，家电市场竞争如此激烈，我们还远没有脱离生存危机，一夜之间垮台决不是危言耸听。我们唯一可以与跨国公司相提并论的就是创新精神，我们今后就是要靠创新精神缩短我们与跨国公司之间巨大的差距。”
Faced with the new wave of the world economy, Zhang Ruimin, president of Haier Group, warned his 20,000 employees: “If we think that from now on, we have become independent of the giant enterprises in the world and are real world famous brands, we will lose their direction ; On the scale, we are not an order of magnitude multinational companies, more Moreover, the home appliance market is so competitive, we are far from the crisis of survival, the overnight collapse is by no means an alarmist .Our only multinational companies can be compared with the spirit of innovation, In the future, we must rely on the innovative spirit to shorten the huge gap between us and multinational corporations. ”