新加坡处于马来半岛的南端,北面与马来西亚相接,南面与印度尼西亚隔海相望。原为英国殖民地,1959年独立。1963年与马来西亚组成联邦共和国,1965年新马分家,成立新加坡共和国。虽然新加坡的市场较小,但她是著名的转口港,转口贸易非常活跃,是通往亚洲市场的桥头堡,成为著名家电生产企业的必争之地。 新加坡消费者概况 新加坡拥有316万人口,约100万 Singapore is at the southern tip of the Malay Peninsula, connecting with Malaysia to the north and facing Indonesia to the south. Originally a British colony, it was independent in 1959. In 1963, it formed a federal republic with Malaysia. In 1965, it divided its own family and established the Republic of Singapore. Although Singapore’s market is relatively small, she is a well-known entrepot, and its re-export trade is very active. It is a bridgehead to the Asian market and has become a must-known place for leading home appliance manufacturers. Singapore Consumer Profile Singapore has 3.16 million people, about 1 million