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1965年,意大利的卢西阿诺·比娜顿和吉乌里阿娜·比娜顿两兄妹白手起家,在威尼斯北部的特拉维索市创办了一家小型企业,开始生产混纺羊毛衫。在不到20年的时间里,这家名不见经传的小企业就发展成为在多个国家拥有投资、产品种类千余种、特许经销店3000多家、年销售额超过5亿美元的大型商业帝国。该公司能在国际服装市场激烈的竞争中异军突起。不断发展壮大,个中奥秘值得探寻。生产组织体系别具一格比娜顿公司的主导产品是面向大
In 1965, Italy’s Luciano Bernaton and Giuliana Binaton started from scratch and set up a small business in the city of Traviso, in the north of Venice, to start production of blended sweaters. In less than 20 years, this little-known small business has grown into a large-scale business with investments in more than a thousand countries, more than 1,000 product categories, more than 3,000 franchised dealerships, and annual sales of more than $500 million. empire. The company has emerged in the fierce competition in the international apparel market. As we continue to grow and develop, mysteries are worth exploring. The unique organization of the production organization system than the Naton company’s leading product is oriented to large