论文部分内容阅读
一、资讯传播全球化对我国省级电视台的影响资讯是可以为人们的生活和消费提供决策依据的信息,这意味着资讯包含了“服务”功能。而以服务为旗号的资讯传播业,以规模经济为经营目标,通过扩大数量、降低单位成本而获取利润,并实现其产品收益的互补性。比如电视直销节目和时尚杂志,提供给受众有关的资讯,其背后是希望受众成为这些媒体所推介的商品的消费者,动画片米老鼠的背后还有米老鼠系列儿童用品。
I. The Impact of Globalization on the Provincial TV Stations in China Information is information that can provide decision-making basis for people’s life and consumption. This means that information contains the “service” function. However, the information-based propaganda service under the banner of service takes the economies of scale as the business objective, obtains profits through expanding the quantity and reducing the unit cost, and realizes the complementarity of their product benefits. For example, TV shows and fashion magazines provide audience-related information behind consumers who want the audience to be promoted by these media, Mickey Mouse series of children’s products behind the animated Mickey Mouse.