在全球化的激烈竞争格局下,企业战略被摆在了举足轻重的位置。通用电气前任CEO,企业管理大师杰克·韦尔奇在其著作《赢》中告诉我们,其实企业经营战略并不神秘,它是对企业未来目标和当下状态的连接,是讲求企业长远发展和全局理念,是基于对市场的分析和对自身实力体系认知的基础上的决策。在很多时候,战略讲的是选择,给自身一个准确的定位,即做什么,不做什么,有加法,也有 In a fiercely competitive landscape of globalization, corporate strategy is at the forefront of the game. Jack Welch, former CEO and managing director of GE, tells us in his book Win that business strategy is not mysterious. It is a link between the company’s future goals and the current state. Idea is based on the analysis of the market and its own strength of the system based on the cognitive decision-making. In many cases, the strategy is about choosing, giving you an accurate picture of what to do, what to do, what to add, and what