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节日借势活动是各类商家运用较多的,因为它符合人们的日常生活习惯,而且节日是假期的可能性比较高,人们的注意力都不在工作上,更能够让品牌有最佳的营销效果。常见的节日营销节点包括元旦、春节、清明、端午、中秋和国庆等,但是随着互联网的发展,新的一批节日营销节点也逐渐站稳脚跟,比如光棍节、七夕节、520日等。
Festival holiday activities are all kinds of businesses to use more, because it is consistent with people’s daily habits, but holiday is more likely to be holidays, people’s attention is not at work, but also make the brand has the best marketing effect. Common holiday marketing nodes include New Year’s Day, Spring Festival, Ching Ming, Dragon Boat Festival, Mid-Autumn Festival and the National Day, but with the development of the Internet, a new batch of holiday marketing nodes are gradually gaining a foothold, such as Singles, Tanabata, 520 and so on.