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商务英语信函国际贸易市场上企业与外界沟通的主要方式,从当前我国外贸企业的发展现状来看,这种交流的方式已经成为整个行业最主要的沟通方式,通过使用信函的沟通方式能够更好的了解到双方需求,方便讯息准确无误地传达,从而促使商务活动能够顺利的进行下去,这种交流形式对我国国际贸易行业的发展具有十分重要的作用和意义。伴随着世界经济联系的日益紧密,在经济全球化的背景下,我国的贸易企业已经融入到世界市场当中,并且参与国际市场的竞争,在这样的条件下,通过商务英语信函来与客户之间进行沟通就能够保证企业在与客户交流的过程中能够更好地了解客户的需求,从而赢得国际市场竞争的优势地位。但是,要想更好地使用这种交流形式,就必须更加重视商务英语信函的相关写作规范,更加需要重视商务英语信函中的礼貌原则,通过撰写一封更加言辞恳切饱含情感的商务英语信函能够更加容易地取得客户的信任,从而促使双方的交流能够更加和谐。由此本文将结合当前的研究现状对于撰写商务英语信函中的原则进行研究。
Business English Letters The main ways for enterprises to communicate with the outside world on the international trade market. From the current development of China’s foreign trade enterprises, this way of communication has become the most important mode of communication in the whole industry and can be better communicated through the use of letters Understand the needs of both parties and facilitate the accurate and accurate communication of information so as to promote the smooth progress of business activities. This form of exchange plays a very important role in the development of China’s international trade industry. With the increasingly close economic ties in the world, in the context of economic globalization, China’s trade enterprises have been integrated into the world market, and participate in the international market competition, under such conditions, through business English letters and customers To communicate can ensure that enterprises in the process of communication with customers to better understand the needs of customers, in order to win the competitive edge of the international market position. However, in order to make better use of this form of communication, we must pay more attention to the related writing norms of business English letters, pay more attention to the politeness principle in business English letters, and write a business euphemism full of emotion and full of emotions Easier access to customer trust, so as to promote more harmonious communication between the two sides. This article will combine the current research status of writing business English letter principles.