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人们生活水平不断提高,余暇时间的增多,加之疾病的困扰,使得越来越多的人注重养生。而除了饮食、睡眠调理外,选择合适的健身项目尤为重要。文章首先细致分析了健身气功的市场特性,分别从继承传统,赋予时代特色、修身养性、强身健体,养生保健、习练人群的普遍性四点出发。在此基础上,运用营销学里先进的4ps理论,结合瑜伽产业化运行模式,深入分析健身气功的商业化发展路线。从产品策略、价格战略、渠道策略、促销策略探讨健身气功的商业化发展道路。良好的养生保健大环境势必会造就一部分新兴产业的出现,但谁能走在时代的前沿这才是抓住命脉的关键。归根结底,投资者应积极响应政府部门的相关政策,天时地利人和,齐头并进。
People’s living standards continue to increase, spare time increases, coupled with disease problems, making more and more people focus on health. In addition to diet, sleep conditioning, the selection of suitable fitness items is particularly important. The article first detailed analysis of the market characteristics of Health Qigong, starting from the four points of inheritance, giving the characteristics of the times, self-cultivation, physical fitness, health care, universal practice crowd. On this basis, using the advanced 4ps theory in marketing, combined with the operation mode of yoga industry, this paper analyzes in depth the commercialized development path of Health Qigong. From the product strategy, price strategy, channel strategy, promotion strategy to explore the commercial Qigong commercial development. Good health care environment is bound to create a part of emerging industries, but who can walk in the forefront of this is the key to seize the lifeline. In the final analysis, investors should actively respond to the relevant policies of the government departments, and make favorable progress from time to time.