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共享经济是未来经济发展的必然趋势,其独特的运营方式改变了人们的就业方式和消费模式,对传统行业冲击巨大。在阅读数字化、碎片化的今天,图书行业发展必须与网络结合。共享书籍的项目要求运营方在读者阅读偏好大数据的基础上提供个性化阅读服务,与出版社、广告商开展广泛合作,实现多样化的运营和盈利模式。项目初衷是使读书成为一种生活方式,逐渐形成深度阅读、深度思考的社会风气,最终实现人们阅读质量的大幅提升。
Sharing economy is an inevitable trend of future economic development. Its unique operation mode has changed people’s employment mode and consumption mode, and has a tremendous impact on traditional industries. In the reading of digital, fragmented today, the development of the book industry must be integrated with the network. The project of sharing books requires operators to provide personalized reading services based on readers’ reading preference for big data and extensive cooperation with publishers and advertisers to diversify their operations and profit models. The original intention of the project was to make reading a life style, gradually forming a social atmosphere of deep reading and deep thinking, and ultimately achieving a substantial improvement in people’s reading quality.