文章是对时统宇、吕强《收视率导向批判———本质的追问》一文的争鸣,认为该文在收视率本质与功能等方面存在偏差,并提出了自己的看法:一、质量化,收视率在媒体中举足轻重;二、理性化,当今媒体多元评价节目;三、商业化,收视率只是“马前卒”。 This essay argues for the controversy over Shi Tongyu and Lu Qiang’s Criticism on the Essence of Television: The Essential Questioning, and holds the view that there is a deviation between the essence and the function of the audience rating and puts forward his own view: First, , Ratings in the media play a pivotal role; Second, rationalization, the media today, multiple evaluation programs; Third, commercialization, ratings is only “a pawn.”