论文部分内容阅读
德国,一个在莱茵河的滋养下,以其深入骨髓的理性、冷静、严谨、细致又不失想象力与精致的文化铸就的伟大国度。博世,在这个“工程师的国度”中孕育而生,120多年来,秉持着德国制造业对品质的苛求,工艺创新,流程严谨而不断成长壮大。今天,博世已然成为了一个极具创新力和国际影响力的公司,一个致力开发绿色科技并践行“科技成就生活之美”承诺的公司,一个以持续性发展为经营之根本、致力于履行社会责任的公司。追述如此耀眼企业的品牌之路,我们需要回到120多年前的德国。
Germany, a great nation created by the Rhine nourishment, with its profound, rational, calm, precise, delicate, imaginative and refined culture. Bosch, in this “engineer’s country ” in the birth, 120 years, upholds the German manufacturing industry demanding quality, process innovation, rigorous process and continue to grow and develop. Today, Bosch has become a highly innovative and internationally influential company, a company dedicated to developing green technologies and implementing the promise of “the beauty of science and technology,” a company that is committed to sustainable development as its foundation Corporate social responsibility. Tracing such a dazzling corporate brand road, we need to return to Germany more than 120 years ago.