大数据不仅是一种驾驭数据的能力、一类处理数据的技术,更是一种看待数据的思维意识、思维方式。保险公司需要顺应趋势转变思维,建立大数据驱动发展的思维模式,从战略高度关注大数据布局,建立从数据获取、数据整合到数据使用的完整链路。这需要将业务、数据、服务三者结合起来,统筹考虑、整体规划,发挥协同效能。即通过扩大业务范围搜集更多的客户数据;通过将数据提升数据组织和处理能力整合更多的可用数据;通过将数据充分运用到服务中促进提升客户体验、为公司业务创造更大价值,发挥数据的巨大能量。大数据布局1.从业务层面看。大数据建设需要业务规划布 Big data is not only a kind of ability to control data, a class of data processing technology, but also a way of thinking about data thinking, way of thinking. Insurance companies need to adapt to the trend of change thinking, the development of big data-driven development mode of thinking, from a strategic focus on the layout of big data, from data acquisition, data integration to complete data link. This requires business, data, services, the three combined, overall consideration, the overall planning, play synergy. That is, by collecting more customer data by expanding the scope of business; by data to improve data organization and processing capabilities to integrate more available data; through the full use of data to promote the customer service experience, to create greater value for the company’s business to play Huge energy of data Big data layout 1. From a business perspective. Big data construction needs business planning cloth