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动画产业作为国家文化产业的重要窗口和载体,是我国文化产业中最早明确“走出去”发展方向,并被认为是影视产业中政策扶持效果最为明显的产业领域。不论政府还是企业,对于动画产品国际传播的重视程度是前所未有的。也正因为如此,在过去的10年中,中国动画年产量增长了50余倍,现在年产量位居世界第一,形成了我国整个文化产业中少有的进出口顺差。如果单从生产数量而言,似乎动画
As an important window and carrier of the national cultural industry, the animation industry is the earliest development direction of “going global” in the cultural industry of our country and is considered as the most obvious industrial field for policy support in the film and television industry. Regardless of government or business, the importance attached to the international diffusion of animation products is unprecedented. Precisely because of this, in the past 10 years, the annual output of animation in China has increased by more than 50 times. Now it ranks first in the world in annual output, forming a rare surplus in the entire cultural industry in China. If the number alone in terms of production, it seems animated