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2014年央视“春晚”从收视表现、观众口碑、内容创新、多屏互动等方面取得了一系列的成绩,收获了诸多肯定与好评。探究成功背后的助推因素,宣传创新成为强效催化剂,为收视做出巨大贡献。一、宣传工作创意多央视2014年“春晚”的一项突破性举措,就是创新主创团队选拔机制,面向全社会邀聘总导演及策划顾问团队,组建了一支由著名导演冯小刚担任总导演,集合国内顶级导演的豪华创作阵容,并在央视内组织
In 2014, CCTV and Spring Festival Gala made a series of achievements in terms of ratings, word of mouth, content innovation and multi-screen interaction, and gained a lot of positive comments and favorable comments. Explore the motivation behind the success of the publicity and innovation as a powerful catalyst for the ratings made a significant contribution. First, the creative work CCTV 2014 “Spring Festival Evening ” a groundbreaking initiative is to innovate the creative team selection mechanism for the whole society to invite the director and planning consultant team, set up by a famous director Feng Xiaogang as the total Director, a collection of top domestic director of the luxurious creative lineup, and organized within CCTV