今年是“十二五”规划实施的第一年,也是青岛建设和谐保险业的起步之年。纵观当今保险市场的竞争,已逐步演变为品牌的竞争,品牌建设是保险公司的内在需要,是保险公司经营成功和保险业科学发展的重要保证,是顺应保险消费发展趋势的必然选择,更是激发企业员工创业热情的重要手段。青岛作为全国的一个计划单列市,不可避免地在区域、人口、经济、资源 This year is the first year of the Twelfth Five-Year Plan and also the starting year for building a harmonious insurance industry in Qingdao. Throughout the insurance market competition, has gradually evolved into brand competition, brand building is the inherent needs of insurance companies, is the insurance company’s business success and the insurance industry an important guarantee for scientific development, is an inevitable choice to comply with the development trend of insurance consumption, more Is to stimulate the enthusiasm of business employees an important means. As a nationally planned city of Qingdao, Qingdao inevitably has many problems in the region, population, economy and resources