扩版增刊·更新面貌·充实内涵·突出特色——1992年报纸宣传报道走势扫描

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新春伊始,翻阅各省、市、自治区党委机关报及部分全国性报纸,一股更新气息迎面扑来,各报都在以坚持正面宣传为主、坚持“二为”方针的前提下,通过扩版、增刊、改栏等措施,增加报道信息容量,拓展报道领域,扩大报道题材;通过改进编排形式,更新报纸面貌,使之更具可读性,力求以报道形式、品种和题材的多样化,充实报道内涵,展示出新的视野和探索。一、扩版、增刊、改栏,扩大信息容量。随着社会的进步和科技的发展信息传播的速度在加快,辐射面在扩展,人们的信息观念也在日渐增强,对各类信息的需求量越来越大。与此不适应的是,由于报纸版面容量过小、报道面狭窄以及双向交流不畅等原因,影响到报纸功能的充分发挥,使报纸远不适应改革开放新形势的需要。于是,各家报纸便采取了扩版、增刊、改栏等措施。 At the beginning of the new year, reading through the organs of the party committees and some national newspapers in various provinces, municipalities and autonomous regions, an atmosphere of renewed atmosphere sprang up. All newspapers, under the precondition of upholding positive publicity and adhering to the principle of “two for one” Increase reporting capacity, expand the coverage area and expand the subject matter of the coverage; improve the layout of the newspaper by updating the layout of the newspaper to make it more readable, and strive to diversify the reporting format, varieties and themes Report content, showing a new vision and exploration. First, the expansion, supplement, change column, expand the information capacity. With the progress of society and the development of science and technology, the speed of dissemination of information is accelerating. The radiation side is expanding. People’s information concept is also gradually increasing, and the demand for various types of information is growing. Not suited to this is that due to newspaper page layout capacity is too small, narrow coverage and two-way communication and other reasons, affecting the full play of the newspaper function, so that newspapers are far from meet the needs of the new situation of reform and opening up. As a result, all newspapers have adopted a version of expansion, supplement, change columns and other measures.
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