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针对护理期刊的专业特点和行业特色,确立期刊广告经营的方法和模式,指出目前杂志广告经营中遭遇的尴尬和问题,并提出对杂志广告经营的几点设想。
According to the professional characteristics and industry characteristics of nursing periodicals, the methods and modes of periodical advertisement management are established. The embarrassment and problems encountered in the current magazine advertisement management are pointed out. Some suggestions on magazine advertisement management are put forward.