浮动的佣金制的实施给券商经营带来了巨大的冲击和影响,同时也加速了中国证券行业市场化的进程。这一切标志着中国证券即将迈向营销时代。在市场压力面前,众多券商都已意识到过去的经营策略已经不能满足形势发展的需要,必须树立现代证券营销理念,灵活运用多种营销策略,实行差异化营销战略,建立起新型营销模式。2002年4月5日,中国证监会、国家计委、国家税务总局联合发布《关于调整证券交易佣金收取标准的通知》,通知要求:从2002年5月1日起实行最高上限向下浮动的佣金收费标准,上限是交易金额的3‰,下限不得低于代收的证券交易监管费用和证券交易所手续费。浮动佣金制推出至今已一年有余,回顾一年来券商所经历的风风 The implementation of a floating commission system has brought tremendous impact and impact on the operation of securities companies, at the same time, it has also accelerated the marketization of China’s securities industry. All this marks the upcoming march of China Securities. In the face of market pressure, many brokerages have realized that past business strategies can no longer meet the needs of the development of the situation. They must establish modern securities marketing concepts, make flexible use of various marketing strategies, implement differentiated marketing strategies and establish new marketing models. On April 5, 2002, China Securities Regulatory Commission, State Development Planning Commission and State Administration of Taxation jointly promulgated the “Notice on Adjusting the Standard of Charges for Securities Trading Commissions”, requiring that: from May 1, 2002, the maximum cap be downwardly floating Commission fees, the ceiling is the transaction amount of 3 ‰, the lower limit of not less than the collection of securities trading regulatory fees and stock exchange fees. Floating commission system has been launched more than a year, reviewing the style of the brokerage experience over the past year