在介绍绿色建筑概念的基础上,分析了现阶段新农村发展绿色建筑的必要性,研究了新农村发展绿色建筑的激励约束机制问题,然后根据激励约束机制设计理论的基本观点,对新农村发展绿色建筑的激励约束机制进行了定性分析,提出政府应建立严密的行政监管体系,制订适合的激励约束政策和法律法规,采取多样化的激励手段,进行多角度的激励约束等建议。 On the basis of introducing the concept of green building, this paper analyzes the necessity of developing green building in new rural area at this stage, studies the incentive and restraint mechanism of green building in new rural areas, and then, based on the basic view of design theory of incentive and restraint mechanism, The green building incentive and restraint mechanism is qualitatively analyzed. It is suggested that the government should establish a strict system of administrative supervision, formulate appropriate incentive and restraint policies and laws and regulations, adopt diversified incentive measures and conduct multi-angle incentive and restraint proposals.