新媒体的市场竞争带来媒介多样性 ,同时导致媒介所有权的集中化。这种多样性更多地表现为频道数量上的增加 ,而非实质内容的丰富。而媒体所有权的集中 ,虽然保证了媒介参与国际竞争的实力和获得规模经济效益 ,但也导致了人们一味地对利益的追逐。如何真正保证文化质量 ,值得业界关注和研究 Market competition in new media brings with it media diversity and leads to the centralization of media ownership. This diversity is manifested more in the increase in the number of channels than in the substantial content. The centralization of media ownership, while guaranteeing the media’s ability to participate in international competition and gaining economies of scale, has also led to blind pursuit of interests. How to really ensure the quality of culture is worth the attention of the industry and research