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广告设计课程是一门综合性、交叉性和操作性极强的应用学科,是平面设计专业方向的主干课程,它强调对学生的创意思维能力和市场应用能力的培养,为学生进入广告设计实践奠定了良好的基础。现在我国的广告设计教学还存在着一些薄弱环节,不能更好地适应时代对专业广告人才的需求,因此,建立中国特色的广告设计教育体系是高校教育工作者迫切需要解决的问题。
Advertising design course is a comprehensive, interdisciplinary and highly operational application disciplines, is the main course of graphic design professional direction, which emphasizes the students’ creative thinking ability and market application ability for students to enter the advertising design practice Laid a good foundation. Nowadays, there are still some weak links in the teaching of advertising design in our country, which can not adapt to the demand of the professional advertising talents better. Therefore, setting up education system of advertising design with Chinese characteristics is an urgent problem to be solved by college educators.