进入新世纪,伴随着信息技术的发展和网络的崛起,各种传统媒体纷纷掀起了与网络捆绑的大潮,以期在与网络的结合中获得整合传播效应。广播与网络的融合,诞生了网络广播。网络广播(Net Broadcast,Internet Broadcast),即通过网络进行广播,通过在因特网站点上建立广播服务器,在服务 In the new century, with the development of information technology and the rise of the Internet, all kinds of traditional media have set off a tide of bundling with the Internet in order to obtain the effect of integrated communication with the network. Radio and network integration, the birth of a webcast. Net broadcast (Internet Broadcast), that is broadcast through the Internet, through the establishment of a broadcast site on the Internet server, service