管理战略,基本上就是管理变革。这一简单的结论给战略增加了一个很重要的思考角度,而这一角度也常常容易被人忽略。战略有其“硬”的一面,也有“软”的一面。“硬”的一面指的是对战略的描述(包括战略图和指标),以及战略的执行(包括流程和过程)。“软”的一面也同样很重要,只是人 Management strategy is basically managing change. This simple conclusion adds a very important perspective to the strategy, and it is often overlooked. Strategy has its “hard” side, but also “soft” side. The “hard” side refers to the description of the strategy (including strategy diagrams and indicators), and the execution of the strategy (including processes and processes). The “soft” side is equally important, just people