论文部分内容阅读
我国从有手写输入产品至今已经有近20年的时间,从产品一上市,人们就认定手写输入有很好的市场前景,更便于人机的交流。然而,时至今日,在我国致力于手写输入产品推广的商家们还在努力的推广产品,扩大市场容量。尽管市场上已经有10几个品牌,每年的销售都在成倍增长,但是市场远未成熟。去年,手写产品曾进行了大幅的降价。最近,金山公司又涉足这一市场。种种迹象表明,今年的手写市场值得关注。降价格今年手写输入市场降价仍然会出现,而且预计到年底价格会变得更加平易近人。手写输入市场的潜力非常大,在同样是汉字使用区的港台地区,手写板与PC 之间的比例约为1:3,而在大陆地区这一比例仅为1:100。市场容量极小,去年仅有20万套,销售额约2亿人民币。为什么会出现如此大的悬殊呢?价格是一个很重要的因素。
Handwriting from China has entered the product so far nearly 20 years, a product from the market, people have found that handwriting input has a good market prospect, more convenient for the exchange of man-machine. However, to this day, businesses in China dedicated to the promotion of handwriting input products are still trying to promote their products and expand their market capacity. Although there are already 10 brands in the market, the annual sales are doubled, but the market is far from mature. Last year, hand-written products have been substantially reduced. Recently, Kingsoft has set foot in this market. There are indications that this year’s handwriting market deserve attention. Lower prices This year handwriting input market prices will still appear, but the price is expected to become more accessible by the end of the year. The market for handwriting is huge. In Hong Kong and Taiwan, which are also used as Chinese characters, the ratio between tablet and PC is about 1: 3, compared to only 1: 100 in mainland China. Market capacity is minimal, only 200,000 units last year, sales of about 200 million yuan. Why there is such a big disparity? Price is a very important factor.