论文部分内容阅读
人对商品的接触,首先是对包装的接触。消费者观看、触摸、感受包装,人和商品包装之间的关系是如此的自然密切,以至于消费者不得不被纳入包装设计思考的一个重要范围。于是,涌现了越来越多关心消费者,关爱消费者的包装设计。为了达到现代包装设计的更高境界,争取实现现代包装设计的本质目标,我从现代人求新、求异、求名、求实、求美的心理特点及在造型、材质、色彩、商标、包装装潢等方面的影响来探讨现代消费心理对包装设计的要求。
Human contact with the product, the first is the contact with the package. Consumer viewing, touching, feeling the packaging, the relationship between people and the packaging of goods is so natural that consumers have to be included in an important area of packaging design thinking. As a result, more and more concern for consumers, consumers care package design. In order to reach the higher level of modern packaging design and strive to achieve the essential goal of modern packaging design, from the modern people seeking new, different, name, truth-seeking, beauty of the psychological characteristics and shape, material, color, trademark, packaging and decorating And other aspects of the impact of modern consumer psychology on the packaging design requirements.