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采用问卷和访谈相结合的调研方法,从农民的信息意识、对政策信息渠道利用的偏好以及农民对政策信息需求的满足程度等方面分析农村地区政策信息服务的需求现状和特点,并从提高农民的信息素质、加强农村信息文化基础设施建设、发挥各种不同传播渠道的作用、提高农民政策信息需求满足程度等方面,提出一些建议以改善农村政策信息服务。
This paper analyzes the current situation and characteristics of the demand for policy information services in rural areas from the aspects of information consciousness of farmers, preference of using information channels, and farmers’ satisfaction with the demand for policy information. Information quality in rural areas, strengthening rural information and cultural infrastructure, giving full play to the role of various communication channels and improving the level of farmers’ needs for information and policies. Some suggestions are put forward to improve rural policy information services.