这个冬天有点冷。在历来酒类产品销售旺季的春节期间,一度被认为是高档消费品的酒类产品销售遇冷,尝到了门可罗雀的滋味。名优酒企纷纷对经销商发出严厉的保价措施,以应对酒类行业的销售困境。而发改委的调查,又给这些酒企强势要求锁定价格的行为提出了警示。无论是厂家还是经销商,都清楚明白地知道,一场关于酒业营销的风暴正在悄然蔓延,谁都无法在这场风暴中“独善其身”。企业生产经营盲目扩张求大,产品开发追求包装奢华,营销渠道注重攀高附责,品牌传播偏爱浮夸概念。很长一段时间,我国酒类企业为了赚取利润,利用政府公款吃喝普遍存在的现状,将政 This winter a bit cold. During the Lunar New Year, which has always been the season for the sale of alcoholic beverages, the sales of alcoholic products, once considered as high-end consumer products, were cold and tasted the mighty taste. Famous wine companies have issued stringent price guarantee dealers, in response to the liquor industry sales plight. The NDRC investigation, but also to these wine prices strong demand lock the behavior of a warning. Whether it is manufacturers or distributors, are well aware that a storm on the marketing of liquor is quietly spreading, no one can not be in this storm “Alone.” Blind expansion of production and operation of large enterprises, product development pursuit of luxury packaging, marketing channels focus on increasing responsibility, brand preference spread exaggerated concept. For a long time, in order to earn profits, the liquor companies in our country use the status quo prevailing in the government funds to eat and drink,