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历届书市的最后几天,书店的业务员提着大包小包的书目翻来检去,经过极为粗略的浏览,最后检出自认为对业务有用的书目,可要可不要的就丢掉了;逛书市的读者在各家出版社的摊位上东翻西看,挑几本好看的,其余的也扔到了一边。沸反盈天的书业会展之后,展厅里、宾馆里真可谓“一地鸡毛”--出版社的书目和其他精心制作的宣传资料狼藉一片。其实,关于出版社的书目,值得研究的问题还真不少。当前大多数出版社的书目风格雷同,总的来说,基本上都是针对书店的订货书目,个性化不强,显得僵化机械,不能充分引起书目阅读者的注
In the last days of the previous bookstores, the bookstore clerks checked the bibliographies of the parcels and, after a very sketchy review, finally checked out bibliographies that they thought would be useful to the business, but lost them if they wanted. The readers of the Book Fair turned east and west on the booths of various publishing houses, picked up some nice looks, and the rest were thrown to the side. After the boom of the book fair, the exhibition halls and hotels are really “chicken feathers” - the books of the publishing houses and other carefully crafted promotional materials are in a mess. In fact, the bibliography of publishing houses is worth studying a lot. At present, most of the publishers have the same style of bibliographies. Generally speaking, they are basically aimed at the bookstores ’ordering bibliographies. Their personalization is not strong, they seem rigid and they can not fully bring the bibliographic readers’ attention