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当线上广告进行得如火如荼之时,线下广告运作正好比星星之火,逐渐在中国的大市场上蔓延开来。继达彼思的141、智威汤逊的 WAVES 之后,精信于今年7月在上海进驻了专门负责线下广告的公司——g2。我们与 g2的总经理兼创意部主管吕锦诚先生谈起了线下广告。吕是 g2中国的核心成员,在参与多元化的广告创作方面拥有18年经验,其中也有10年参与中国广告创作的经验。先后毕业于香港理工学院 Swire School of Design 与 School ofBusiness,具备丰富的创作、设计及行销专业知识。
When online advertising is in full swing, offline advertising is just moving away from the stars and gradually spreading over China’s big market. Following Bates 141, JWT JWT, the letter in July this year, Ericsson stationed in Shanghai, specializing in offline advertising company - G2. We spoke offline with Mr. Lv Jincheng, general manager of g2 and head of the creative department. Lu is a core member of g2 China. He has 18 years of experience in participating in diversified advertising and has 10 years of experience in advertising in China. He has graduated from Hong Kong Polytechnic University Swire School of Design and School of Business with extensive creative, design and marketing expertise.