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在美国,因为电视节目都是无线卫星播出,所以电视台只能拼收视率,造成了同质化现象的愈加严重。而电视台也只能单一推广某一类产品,远远不能满足社会大众的需求。相比之下,网络视频却具有传统媒体无法比拟的优势特点,它可以实现分众化传播。未来的大量分众化产品挖掘都会在互联网平台不断出现。
In the United States, because television programs are broadcast on wireless satellites, television stations can only rate audience ratings and cause more and more homogenization. However, television stations can only promote certain types of products by a single scale, far from meeting the needs of the general public. In contrast, online video has the advantage of traditional media incomparable advantages, it can achieve decentralized communication. The future of a large number of popular product mining will continue to appear in the Internet platform.