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老唐的整合营销传播理论在不够整合的中国市场表现出巨大的需求饥渴,而他本人每次来华演讲也万人空巷,中国企业家的群体狂热超出大师想象。然而在大洋彼岸的西北大学仍处于“前范式”阶段IMC理论,在中国的快速认同不见得就能快速实战。重要原因就是它试图将影响营销
Laotang’s theory of integrated marketing communication shows great need and thirst in the less integrated market in China. Every time he speaks in China hears lots of people, and the fanaticism of Chinese entrepreneurs exceeds the imagination of master. However, Northwestern University on the other side of the Pacific is still in the “pre-paradigm” phase of IMC theory, and rapid identification in China may not be effective immediately. The important reason is that it tries to influence marketing