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如果说奥运精神是体育的宗教,那么奥运商机自然成了品牌争相进入的道场。有分析资料显示,同样投入1亿美元在全球范围内提升品牌知名度,常规传播手法能提高1%,而赞助奥运会,品牌知名度可提高3%。与占尽天时、地利、人和的2008北京奥运会相比,本届英国伦敦奥运会是紧缩经济时期的奥运,相比之下中国品牌身影似乎少了许多,北京奥运会时总
If the Olympic spirit is a religion of sports, then the Olympic business opportunities have naturally become the brand competing to enter the Dojo. Analytical data show that the same investment of 100 million US dollars in the global promotion of brand awareness, the conventional method of communication can be increased by 1%, while sponsoring the Olympic Games, the brand awareness can be increased by 3%. Compared with the 2008 Beijing Olympic Games that make up the best of times, places and people, the current London Olympic Games in the UK is a period of austerity in the Olympic Games. In contrast, there seems to be a lot less Chinese brands,