据悉，个年票房最为火爆的进日大片《泰坦尼克号》的片名被北京一家公司作为商标申请注册，这显示了我国一些经营者善十利用商业机会的能力。但是这。商标的商业价值是否如某些传媒所占“已成为全球最著名的品牌之一，会为其所有者带来丰厚的回报”（《北京青年报》1998年4月18 It is reported that the title of “Titanic”, the most popular blockbuster entering the country at the box office, was registered as a trademark by a Beijing company. This shows that some of our country’s operators are capable of using business opportunities. But this. Whether the commercial value of a trademark is “as one of the world’s most famous brands, as some media accounts for, will bring substantial returns to its owners” (Beijing Youth Daily, April 18, 1998).