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本文以A公司员工为样本,按照收入情况将员工分对office类及operator两类人群。通过对这两类人群在日用品、选购消费品及大额消费品需求方面的统计研究,分析了A公司员工在消费品需求方面的特点并得出结论:日用必需品消费的收入弹性较小,而大额消费品消费的收入弹性较大;对于不同收入的人群,日用消费品的价格弹性有所不同,对收入较高的人,价格弹性较小,对收入较低的人,价格弹性较大。
In this paper, A company employees as a sample, in accordance with the income of employees on the office class and operator two groups of people. Through the statistical research on the demand of these two kinds of people in daily necessities, consumer goods and large consumer goods, this paper analyzes the characteristics of employee A in the demand of consumer goods and concludes that the income elasticity of daily necessities consumption is small, The income elasticity of consumption of consumer goods is relatively large. For people with different incomes, the price elasticity of consumer goods is different. For those with higher incomes, the price elasticity is smaller, and the price elasticity is greater for those with lower incomes.