近些年来,“诚信”二字越来越为人们所关注。在我们见到的媒体报道中,诚信似乎更多地与个人联系起来,如:金融行业联合建立个人客户的诚信档案以便在对个人贷款时加以考虑,有些地方让学生在高考前签高考诚信协议以减少作弊、代考现象,等等。毫无疑问,提高个人的诚信意识对社会的良性发展大有好处。然而,我们同时也决不应该忽视企业的诚信意识对社会发展的重要性,甚至在某种程度上讲,由于企业相对于个人而言对社会产生的影响更大,企业的诚信意识和行为更值得我们来重视。如最近发生的“苏丹红”事件 In recent years, “integrity” is more and more people’s attention. In the media coverage we’ve seen, honesty appears to be more linked to individuals, such as financial industry co-creating integrity files for individual clients to take into account when lending to individuals, and in some places for students to sign a College Entrance Examination Credit Agreement To reduce cheating, exam phenomenon, and so on. Undoubtedly, raising the individual’s sense of sincerity will greatly benefit the healthy development of society. However, at the same time, we should by no means neglect the importance of corporate honesty awareness to social development. Even to a certain extent, because enterprises have a greater impact on the society than individuals, corporate honesty awareness and behavior are more It is worth our attention. Such as the recent “Sudan Red” incident