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航空机票业务是一项成本低、效益高的业务,邮政发展好这项业务,可以有效增加收入、提高网点经营效益,同时可以很好地掌握高端客户资源,进一步延伸邮政服务领域。也正是由于上述原因,航空机票业务被定位为中国邮政电子商务的示范性业务。本栏目在2009年第5期曾对该业务进行了推介,刊登了几个邮政企业的具体营销做法。随着业务的快速发展,本期继续跟踪报道这几个邮政企业的管理、营销新经验,供读者交流、探讨。
Airline ticket business is a low-cost, high-efficiency business, postal development of this business can effectively increase revenue and improve the operating efficiency of outlets, and can well grasp the high-end customer resources, to further extend the field of postal services. It is also precisely because of the above reasons, the airline ticket business is positioned as China Post e-commerce demonstration business. This column in 2009 No. 5 had introduced the business, published a number of postal business specific marketing practices. With the rapid development of business, this issue continues to track and report the management and marketing experiences of these postal enterprises for the exchange and discussion of the readers.