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今年4月,本刊刊发播广告、广告价格无限制 9月24日,国家广电广告不得超过18分钟, 时值年底,2004年广的广告收入),如今又面临一组名为《危险的游戏规则——透视电视广告价格、折扣、时长与价值》的文章,文章就目前国内电视台无限制插打折的现状开展了广泛深入的讨论,引起业界人士普遍共鸣。总局下发了徐光春局长签署的《广播电视广告播放管理暂行办法》(17号令),规定电视台19:00-21:00之间插播21点以前电视剧中不能插播广告。消息传来,在业界引起轩然大波。告招商在即,省级卫视夹在中央电视台与城市电视台之间(31家省级卫视2002年广告收入之和少于中央台一套广告时间骤减、短期内广告创收受损的威胁。仓促之间,省级卫视将如何应对?
In April of this year, this magazine broadcasts advertisements with unlimited advertising prices. On September 24, the national radio and television advertisements should not exceed 18 minutes. At the end of the year and in 2004, the advertising revenue was widened. Nowadays, they face a group of advertisements entitled “Dangerous Game rules - perspective television advertising prices, discounts, duration and value of ”article, the article on the current domestic television station unrestricted plug discounts the status quo conducted extensive and in-depth discussions, aroused widespread community resonance. The General Administration of Customs issued the Interim Measures for the Administration of the Broadcasting of Radio and Television Advertisements signed by Director Xu Guangchun, which stipulates that the television station can not place commercials before the black-out of a TV show between 19:00 and 21:00. The news, in the industry caused an uproar. As soon as the merchants are invited to invest, provincial TV stations are sandwiched between CCTV and city TV stations (31 provincial-level satellite TV stations have less advertising revenue in 2002 than China Central Television (CCTV)), and the advertising revenue in the short term is impaired. Between, provincial satellite TV will be how to deal with?