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企业市场环境在不断变化,信息在四面八方不断流动。因此,企业必须在最短时间内,以最便宜的方式,快速取得最有用的信息,并加以提炼和分析,以拟定营销策略的方向。这一点在西方企业已被广泛认可和接受。著名市场研究公司 A.C.尼尔逊公司于1924年在美国成立,它专门为企业进行市场调查、提供营销信息服务,现今年营业额达24亿美元。80%以上的欧美企业都建立有专门的市场调研部,
Business environment is constantly changing, the information flow in all directions. As a result, companies must quickly obtain the most useful information in the cheapest way in the shortest time and refine and analyze it to formulate marketing directions. This has been widely recognized and accepted by Western companies. Well-known market research company A.C. Nelson company was established in the United States in 1924, it specializes in market research for enterprises, providing marketing information services, the current annual turnover of 2.4 billion US dollars. More than 80% of European and American enterprises have set up a special market research department,